Project 01 / AI Beauty Campaign
Risky — AI Beauty Campaign
FIG. 01.0
Brief
A beauty campaign exploring AI as a production tool — not a visual gimmick. The work combines creative direction, generative image and video, and post-production to create cohesive, editorial-quality beauty imagery.
Direction covered the concept, visual language, AI workflow, and consistency across the full campaign.
FIG. 01.1
FIG. 01.2Delivered
Campaign key visuals · generative image direction · retouch supervision · social cutdowns.