Slurp Laboratories — Brand World & NYC Event

Three Slurp Laboratories posters pasted on a concrete wall

FIG. 02.0

DisciplineBranding · Event design

RoleArt Director

ScopeIdentity · Guidelines · Event

Full projectBehance ↗

Brief

Develop the visual concept and creative direction for Slurp Laboratories’ Holiday NYC event, bringing the brand’s identity into a physical space.

Goal

Create a cohesive, immersive brand experience that showcased the Holiday Gift Sets, Hydromer Mist, and First Six collection.

Result

Developed the event’s visual system, spatial design, communication materials, and social assets, creating a consistent brand experience across physical and digital touchpoints.

Guests in silhouette at the Slurp Laboratories holiday event

FIG. 02.1

Slurp packaging: Hydromer, Gel and Preparation B cartons stacked in daylight

FIG. 02.2

Lit plinths along the Slurp Laboratories event corridor

FIG. 02.3

Delivered

Identity system · brand guidelines · packaging direction · event concept and spatial design.

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